Alyx Rolls Out IOTA-based Pilot to Increase Supply Chain Transparency




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Alyx launches blockchain pilot

Alyx, a luxury fashion brand founded by Matthew Williams is launching a blockchain pilot. A news report unveiled this information today. Per the report, the test will run on IOTA’s blockchain and it aims to enhance supply chain transparency. 

According to the publication, Williams teamed up with Avery Dennison and an IoT firm named “Evrything” in this project. This news confirms previous reports of Alyx and IOTA joining hands.

The pilot will comprise nine Alyx items. Each of these pieces will have a scannable QR-code, which unveils their supply chains. The data revealed will include the source of raw materials, the place of manufacture, and shipping history.

Alyx suppliers would have the task of entering all the correct data about a specific garment. Everything would then store and upload this data onto IOTA’s ledger. On the other hand, Avery Dennison would create a digital ID tag for each item.

Although the pilot will only have nine items, Williams aims to introduce more items on the blockchain. He reportedly noted that he has the “north star goal” of putting all his products on the blockchain for the sake of transparency.

The Challenge of Introducing the Blockchain to Supply Chains in the Fashion Sector

Reportedly, the fashion sector faces a major challenge when trying to integrate the blockchain in its supply chains. This is because of the number of materials and manufacturers that can be involved in the making of a distinctive garment.

Michael Colarossi, the vice president of innovation, product line management, and sustainability at Avery Dennison noted,

The key is identifying the right nodes of the supply chain from where to pull data and then determining how to most efficiently extract that data,

He said this while explaining how to make a blockchain solution scalable.

However, the case was different for Alyx. Per Williams, his fashion line produces 80 percent of its products with Italian suppliers who are dedicated to transparency. He added that this is important because his firm relies on suppliers to enter data correctly into the ledger.

This news comes after Consensys joined hands with LMVH and Microsoft to create a blockchain-based verification platform. Dubbed “Aura,” the platform is Ethereum-based and will use Microsoft Azure.

According to the official press release,

AURA makes it possible for consumers to access the product history and proof of authenticity of luxury goods — from raw materials to the point of sale, all the way to second-hand markets.

Do you think the increasing use of the blockchain by luxury brands will help the sector attain mass adoption? Let us know in the comments below.