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Block.one Spends $30 million for the Domain Name of Its Blockchain-based Social Media Platform

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Block.one, the creator of EOS has bought a domain name worth $30 million for its new blockchain-based social platform. The US SEC published a filing yesterday unveiling that the project is titled “Voice”.

Per the publication, Microstrategy sold the “Voice.com” domain name to Block.one. Godaddy, a web domain registrar enabled this purchase. The filing adds that the two firms concluded the deal on May 30 this year.

Marge Breya, the senior executive vice president and chief marketing officer at Microstrategy said,

Block.one has made a smart strategic decision in choosing Voice.com to be the internet domain name for its new social media platform. The word ‘voice’ is simple and universally understood. It’s also ubiquitous ― as a search term, it returns billions of results on the internet. An ultra-premium domain name like Voice.com can help a company achieve instant brand recognition, ignite a business, and massively accelerate value creation,

She added,

MicroStrategy holds more than a dozen evocative and powerful domain names. While our focus continues to be on our core analytics and mobility business, we are open to leveraging these domain names in equity or other strategic transactions with well-funded parties,

Block.one’s Social Platform

At the beginning of this month, Block.one announced that it was working on Voice. Per the official announcement, the platform would use the EOS blockchain to offer transparency on how it runs.

In the press release, Block.one’s president, Brendan Blumer noted,

The truth is, current social media platforms are designed to use their users. Just look at the business model. Our content. Our data. Our attention. These are all incredibly valuable things. But right now, it’s the platform, not the user, that reaps the reward.

This news comes as Block.one continues expanding its crypto and blockchain reach. According to a report, the firm recently joined Coinbase’s Earn program. This project allows its users to take courses on a variety of crypto coins. Meanwhile, In exchange, the users get a small amount in the coin they are learning about.

Prior to this, EOS also teamed up with Tether to add USDT, Tether’s US Dollar-backed stablecoin on EOSIO.

According to Tether’s CEO, Jean-Louis van der Velde, moving USDT to EOSIO would increase interoperability.

Do you think Block.one’s social media platform will help add more users on the blockchain and crypto sectors? Let us know in the comments below.

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