World Wildlife Fund-Australia (WWF-Australia) announced yesterday that it had launched a blockchain supply chain tool that will enable businesses and consumers to track food items. This is according to a tweet and a blog post by the body.
What if you knew exactly how sustainable your food is, just by scanning a QR code with your phone? With OpenSC, you can.#OpenSC is a revolutionary digital platform developed by WWF-Australia and @BCGDV that allows you to track a product along its entire supply chain. Here's how pic.twitter.com/uKwpeGqTcB
— WWF_Australia (@WWF_Australia) January 17, 2019
The platform called OpenSC was developed by WWF-Australia and US-based BCG Digital Ventures (BCGDV). According to WWF, the system will enable businesses to track their products and consumers can view the origins of products they are purchasing. They can view the products through a “unique blockchain code at the product’s point of origin.”
Corporations signing up to the scheme will have QR codes assigned to their products. The products are linked to a blockchain network which enables consumers to view the origin and life cycle of each product.
The tool is designed to empower consumers with the right knowledge before making any purchases. It will also put an end to producers using the complexities of supply chains to hide the dubious sourcing and production practices they are involved in.
WWF-Australia CEO Dermot O’Gorman in a press release stated that “Through OpenSC, we will have a whole new level of transparency about whether the food we eat is contributing to environmental degradation of habitats and species, as well as social injustice and human rights issues such as slavery.”
According to the press release, OpenSC-tracked products will be served to world leaders at the World Economic Forum event in Davos, Switzerland next week. BCGDV’s Asia region head Paul Hunyor during an interview revealed that the scheme would likely extend beyond food in the future. The company is aiming to tackle supply chain issues in other industries such as Timber.
Blockchain-based supply chain products have been on the rise over the past few months. Earlier this week, IBM revealed that it would use its blockchain platform to track cobalt production in the Democratic Republic of the Congo.
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