Report: Ubisoft, a France-based Video Gaming Firm is Exploring the Blockchain’s Potential



Ubisoft blockchain

Ubisoft, a leading video game manufacturer in France is exploring the blockchain’s potential. In so doing, the firm aims to stay ahead of its competitors. This news surfaced two days ago after a French financial newspaper published it.

According to the report, Ubisoft has a team that has been trialing blockchain applications for a few months now. Allegedly, the gaming giant has already found a use case that it could implement. The newspaper notes that Ubisoft aims to introduce intra-game virtual objects on the blockchain and monetize them.

In an interview, Anne Puck, Ubisoft’s blockchain initiative associate manager said,

At Ubisoft, we think it’s crucial to be part of pioneering the ways players can benefit from what blockchain has to offer. We think that blockchain has the potential to transform the gaming experience and even maybe to empower players as true stakeholders in their worlds. That’s why our job is to accelerate the integration of blockchain at Ubisoft with this initiative.

Reportedly, Ubisoft’s model is somehow similar to Fortnite. The game is free to buy, but lets gamers buy virtual items that enhance their game character.

Quoting an anonymous industry expert, the newspaper noted,

When you buy a costume on Fortnite, your investment is lost, the accessory is locked in the game. If we use the blockchain, we give a physical existence to a digital element.

Ubisoft will Purportedly Use Ethereum’s Blockchain Network

The financial newspaper claims that it got its information from an anonymous source familiar with Ubisoft’s operations. Per the source, the firm is considering using the Ethereum blockchain for its app. On top of this, the individual added that the work on the project is in advanced stages.

However, it is not clear whether Ubisoft would introduce blockchain content to one of its existing brands or in a new game. The newspaper notes that the second option would likely bear lower risks.

As of now, Ubisoft has not announced the dates in which the project would go live. The firm continues trialing the technology while waiting for the French legislature to clarify blockchain rules.

Ubisoft is a publicly traded company. Therefore, the paper believes markets can react irregularly after the firm rolls out a blockchain project.

This news comes after Animoca Brands unveiled that it had signed a deal with Formula 1. The partnership sought to publish a blockchain-based game dubbed “F1 Delta Time”. Prior to this, Animoca Brands had made another licensing agreement with Atari. Through this deal, Atari would launch the blockchain versions of two of its leading games.

Also, Atari saw its share price surge by 60 percent after unveiling that it would invest in crypto earlier this year.

Do you think the news of Ubisoft allegedly using the Ethereum blockchain will have a positive impact on ether (ETH)? Let us know in the comments below.