Starbucks Joins Hands with Microsoft to Create a Blockchain-powered Coffee Tracking System




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Starbucks partners with Microsoft

Starbucks, a US-based coffee firm and coffeehouse chain is set to use Microsoft’s Azure Blockchain Service to track coffee production.

Dubbed “bean to cup,” Starbucks first mentioned this project in 2018. The firm unveiled that it would work with farmers from different regions across the globe to trial a blockchain-based coffee tracking platform. These include Costa Rica, Colombia, and Rwanda.

According to Starbucks, the bean to cup project creates a connection between coffee drinkers and coffee farmers. On top of this, this initiative allows farmers to take advantage of the new financial openings. It also lets the customers use the Starbucks app to trace the journey of their coffee from the farm to their cup.

Starbucks CEO, Kevin Johnson said,

We’re taking traceability and trust to the next level.

The two firms unveiled several projects that they are working on. They made this announcement during Microsoft’s Build developers conference yesterday. According to a report, these initiatives are spread across different sectors.

They include,

  • Predictive drive-thru ordering. As it is, the Starbucks app gives suggestions based on order history. The firm is testing drive-thru technology at its Tryer Center innovation hub in Seattle. It seeks to introduce digital boards that will make order suggestions. The new app will depend on transaction history to get user preferences.
  • Coffee machines connected to the internet. Starbucks is using Azure cloud products to connect and secure the equipment in each of its 30,000 stores. This initiative will use the Internet of Things (IoT) to collect data. Data collected will include the type of beans used, the temperature of a cup of coffee and the quality of the water used.

Microsoft’s Azure Blockchain Service

Microsoft announced the launch of the Azure Blockchain Service on May 2. Azure Blockchain Service is a blockchain-as-a-service (BaaS) platform. It supports Quorum, JPMorgan Chase’s Ethereum-based platform. This service simplifies the creation, management, and governance of consortium blockchain networks.

Azure Blockchain Service also allows users to create a new consortium network in a few clicks. This service also simplifies the process of adding members to a new blockchain network.

Reportedly, this is not the first time for the firms to work together. Three years ago, they teamed up to introduce a new Outlook add-in from Starbucks. This feature allowed Outlook users to set meetings at Starbucks stores close to them. It also allowed the users to buy and send Starbucks gift cards without leaving the Outlook page.

Last week, a publication claimed that Starbucks is considering accepting BTC payments. The publication alleges that this comes after the firm completed an equity deal with Bakkt, an American crypto trading platform. However, the report noted that Starbucks will not process any crypto as all coins would be converted into fiats.

Do you think the partnership between Starbucks and Microsoft will help the blockchain achieve mass adoption? Let us know in the comments below.

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