Wine connoisseurs can now verify the quality of the precious red juice using VeChain’s blockchain. The Singaporean-based decentralized platform announced the official launch of its new label called “My Story” in partnership with three leading Italian wineries.
VeChain partners DNV-GL to develop My Story
“My Story” was developed by VeChain and DNV-GL, a global provider of product assurance and certification, and works as a blockchain-based digital solution designed for the food and beverage industry. The initiative provides independent physical audits, data collection, and verification services.
VeChain has now partnered with three Italian wineries, Ricci Curbastro, Ruffino Wines, and West Wind Wines. These wine companies will from now on attach a “My Story” label, which will include VeChain hardware tags, to their bottles.
Consumers can then scan a QR code from these tags in order to learn about the detailed product history of that specific bottle of wine. This information will include the cultivation and bottling processes, the variety of grapes present, and the owner of the vineyard. Further information regarding how the wine should be consumed will also be indicated as an additional perk.
DNV-GL in their announcement stated that “‘My Story’ will grant consumers the ability to access the true story of wine from grapes to bottle by scanning the QR codes on the bottles.” DNV-GL tweeted that, followed by another tweet.
Today in Rome we launch #MyStory™ feat. leading Italian wineries @Ricci_Curbastro, #RuffinoWines @Torrevento! Scan the QR code to discover the history of each wine, from grape to bottle #blockchain #digitaltrust @vechainofficial @lucacrisciotti @rgrottola https://t.co/98dzTZqhDq pic.twitter.com/K1cEOd0XoO
— DNV GL (@DNVGL) January 10, 2019
Luca Crisciotti, CEO of DNV GL while commenting on My Story stated that “‘My Story’ illuminates products and their supply chain for the benefit of consumers, who will have instant and in-depth access to key product characteristics such as quality, authenticity, origin, ingredients, water, and energy consumption and more, all verified by DNV GL along the entire transformation process.”
All the information gathered on the products will be stored on the VeChainThor public blockchain. The Digital Transformation Director of DNV GL, Renato Grottola, tweeted on why wine companies were chosen for a start.
Renato Grottola: "Why wine? We could have started from industrial products, but we felt like wine, especially the italian wine, always tells a story. It seemed like a perfect fit, given the goals we intend to achieve with our technology".#DNVGL #MyStory @rgrottola @DNVGLBA_IT
— VeChain Italia Unofficial (@vechainitalia) January 10, 2019
How VeChain and DNV-GL plan to reshape purchasing behavior
“My Story” was developed in March 2018 with the aim of easing the worry of consumers not knowing whether the products they purchased were safe to consume or where they originated from. DNV noted that among consumers, it’s mostly millennials who demand direct interaction with brands and products. It is for this reason they aim to boost transparency in the food and beverage sector.
The company stated that “Hyperconnectivity is a key element influencing the need to communicate with consumers, as well as posing opportunities for brands to engage. Meaning ‘everything is talking’, it refers to the use of many systems and devices to always stay connected. We are all exposed, and hyperconnectivity can enable people’s willingness to interact with the product itself. This is already happening for food products, perhaps even more in fashion, where consumers are increasingly willing to share feedback about a specific product or experience directly. Traditionally, this has not been managed by the brands behind a product or services but by someone else. Tripadvisor, for travels, hotels, and restaurants, is one such example.”